One From The Heart

1) Any script you don't care about will not turn out a good script, and probably won't sell.

2) Screenwriting is for a mass market audience, and because films are the most expensive form of storytelling to make, a screenplay needs to appeal to a mass market.

Those two statements are not contradictory.

Those two statements show the dichotomy of the art of screenwriting - and to be a successful screenwriter you need to find where those two things intersect for you.

There is no one size fits all answers on how you to write a personal story that appeals to millions of people worldwide, but this Script Tip is going to explore the issue and maybe show you a path to your own answer.

The average movie costs $107 million by the time it hits your screen and needs to make around $200-300 million to break even... that means your script has to be appealing to millions of people around the world. This is nothing new in cinema - back in the 1930s when talkies were created, films were often shot in multiple languages so that they would appeal to a global audience. DRACULA was shot in English and in Spanish. Hitchcock often shot films in English and German. The actors would do the dialogue in one language, then either do it in other languages or a different actor would step in to do it in some other language. In the 1970s TV movies were often filmed with extra scenes for the foreign theatrical release. Film has *always* been a global business - that is nothing new... and your screenplay needs to appeals to the world...

And also be written from the heart.

Not contradictory.

quiz show

Writing an entertaining film doesn't mean you have to sell out... In fact, if you “sell out” and just hack out what you think is going to sell, you are doing inferior work and it probably won't sell. If you aren't emotionally involved in your story, why would you expect millions of people worldwide to become emotionally involved in it? The key is to find the common ground - the story that you want to tell that millions of people worldwide want to hear. If that sounds difficult, you understand why screenwriters are paid more than any other form of writing (except maybe ransom notes). Some writers are better suited to telling stories that appeal to smaller audiences, and novels, short stories and stage plays might be the perfect market for their work. A novel aimed at a small audience can do a short print run. Stage plays are performed in one theatre at a time, and the costs of mounting a play can be minimal.

But let's stick with screenwriting...

When it comes to screenwriting in the USA, all roads lead to Hollywood. If you write something “commercial” and sell the screenplay - it will sell to a company that is either part of the system, or will eventually make a distribution deal with a company within the system. Hey, that might include Amazon and Netflix, which are not geographically in Hollywood, but still part of what we usually refer to as “Hollywood” - the film business. If you write an arty screenplay and it wins the Nicholl or Austin or some other big contest? You will end up with meetings with Hollywood producers. Paul Attanasio, the award winning writer of QUIZ SHOW... was one of the writers hired to rewrite ARMAGEDDON. Those “arty” writers who write Oscar quality screenplays end up with careers doing rewrites in Hollywood on stuff like ARMAGEDDON. Hey, they are often rewarded with a deal on one of their screenplays every once in a while, but the business is about writing big event movies that can sell millions of tickets around the world. All roads lead to Hollywood.

So how do you keep your soul, and write screenplays that will be made and seen?


john wick

Before you can figure out how you - as an individual - can find your place in the business side of writing screenplays, you need to know who you are. I mean, who you really are. So we are going to begin this little exercise with a could of questions...

1) Make a list of ten films you really love.

2) Make a list of recent films you couldn't wait to see in the movie theater.

I always say to write the kinds of movies that you regularly pay to see in the cinema, and I think that is the basis for anyone considering screenwriting as a career. “You are what you eat” - and you write the kinds of movies that you love.

When you look at that recent films list - that's YOUR market. Your market, not mine and not "Hollywood's". You are the target audience for those films. Those are the type of films you care about seeing, the kind of films you love, so that's what you should be writing. Without any hype, without a single TV ad, I would still have gone to see JOHN WICK 3 and FAST & FURIOUS: HOBBS AND SHAW and a bunch of other action films and thrillers and horror movies like IT: CHAPTER 2 that were released last year. Those are genres that I love - and the kinds of movies that I regularly pay to see. I love action movies, and I especially like funny ones... I am not a tough guy, but wish that I were. I was bullied in school, and developed a sense of humor as a form of armor to deal with that. So in my twisty mind physical action and humor are elements of power that I admire. Though I thought HOBBS & SHAW was disappointing, it was still the type of movie that I enjoy (just wish it had been better). I have been watching martial arts movies since I was a kid and one of the UHF channels had Kung Fu Theater. I am a total klutz, so I love people who are graceful - I wish that I were graceful. So martial arts movies appeal to me for personal reasons. I have been a fan of horror movies - again I love the ones with a sense of humor or a character with a sense of humor, and I read a lot of Stephen King... so IT: CHAPTER 2 is a film I would have seen if it wasn’t based on a King novel and wasn’t a part two... and I wish it had been as good as CHAPTER 1, but that’s not what this is about. It’s about wanting to see it in the first place, and figuring out WHY I like horror movies. Why that genre appeals to me. There is a *reason* why I love the movies that I love - and there is a reason why you love the movies that you love, and it will help you to know what that reason it... because that can show you where you fit in. How you can write a *personal story* that is also commercial.

So make your lists, and then realize that the lists are a mirror to your soul, and the way that you can pour your heart and soul into a commercial screenplay. A path to finding your story within a commercial story. I write about myself and my issues within popular genres by using my imagination to put myself into that story... and then use my imagination to create the sort of exciting story that I would be first in line to see in the cinema.



I think the key to success as a screenwriter is to write the films you regularly pay to see in the cinema - those are the films that *you* care about, and Hollywood is paying someone to write those films... and that someone could be you. But there's a catch: You have to be excited enough about movies and interested enough about movies to want to stand in line to see them in the cinema. Yeah, we don’t have lines anymore, we have online ticketing, but if every movie that comes out is something that you’ll wait to see on Netflix or some other form of aftermarket, you don’t seem very excited about that film... or films in general. Yes, movies are expensive. But as the adverts used to say, “If you only see one movie this year...” are you seeing that movie? What is that movie? “You are what you eat” doesn’t work if you don’t eat anything. If you aren’t part of the cinema audience. Hey, if you are financially strapped, and you do wait for video - what are the new films that you absolutely need to see? But not seeing movies in a cinema can be a problem if you are writing for an audience tyhat you are not a part of.

Another catch: You have to be seeing current movies. If you haven't seen a movie in 30 years, you may be writing great films... for the 1980s. Great if you have a time machine! There are wanna be writers who *hate* current movies and would rather watch movies from the 80s or 90s or 60s or 70s... which is a problem, because even though we get the occasional 70s throwback made independently like UNCUT GEMS, that wasn’t a screenplay that was *sold*. That was something that the writers found the money to make themselves. You may have loved that film, but it didn’t make enough money for the business to drop everything and start making more movies like it. If you want to write screenplays for movies made in 2020, you need to write the kind of movies that are made in 2020. Not some other era. Unless you have a time machine.

uncut gems

Another catch: Your list of films may be all import films, or all Indie films like UNCUT GEMS made by writer-producer-directors who just did it themselves. If that's true, you'll either need to move to some darned foreign country or make the film yourself. Your script has to follow the same path as the scripts to the films you love. If you love independent films and you want to write independent films you have to do things the independent way... and most indie films are written-directed-produced by the same person. All of those French films are made by French people - and many foreign films are funded by arts programs designed to employ local artists and protect and project the country’s culture. So you need to be a French citizen to make films like that. But we live in a world were you can make a movie on your smart phone, and many people are just making their own movies - my WRITE IT, FILM IT book has some helpful information on how to do that... but if you are making a film on a limited budget, note that will limit what you can write. If you are against all compromises, you are in trouble - because you will be forced to compromise for budget. Even independent films shot on your smart phone cost money to make... and once you have made it? How do you get it to an audience? All roads lead to Hollywood again. You need to find a distributor (what Hollywood actually is - movie distribution) or self distribute it... to some platform like Amazon that is “Hollywood adjacent” and then try to figure out how to get people to watch it. You have many of the same problems.

Fourth catch: If your list has CATS or ISHTAR or GOLDFINCH or other films that never made any money, you are in big trouble... No one wants to make a film that loses money. Not even Indie producers. They make their films to attract their audience. Those art house films are commercial ventures. Even though an art house movie is made on a smaller budget and doesn't need 20 million people to break even, it *still* needs to attract an audience. And a studio film like CATS? There are people who seem to be contrarians - they hate the movies that everyone else loves and love the moves that everyone else hates. That’s a serious problem with a mass market medium like film - at any budget. You are out of sync with the world. If you find your list of recent films are all big money losers that couldn't find an audience, I don't know what you should do. Okay, here’s an idea - make your own films out of pocket and see if you can build a big enough following to eventually crowd source the budgets. There’s a place for everyone - but sometimes not a place that pays you. I have a friend who makes a film every year, self financed, and puts it up on YouTube for free. You could do that.


Buy Writers market

Commercial isn't a dirty word - it just means that people will like it. That you will be communicating with more people. I think rejecting the market is self destructive. I used to write short stories, and Writers Market always listed what magazines wanted - including the exact story length (word count) and what the story should be about based on the magazine's specific demographics. Name the famous short story writer, and they wrote to fit what the magazine wanted. We read these stories now and think the writer was just writing whatever they wanted... whatever they felt like writing... but to get published you need to write what a Magazine wants to buy. Magazines have always needed to sell subscriptions and adverts and have targeted content to match those two elements. There was a great column by Lawrence Block in Writer’s Digest Magazine decades ago about writing to market - and how he was specifically writing a short story for Playboy Magazine (highest paying market at the time). Now here’s the thing about that column - Block targeted the market that fit the story he wanted to write. He had other columns where he targeted a story to Ellery Queen Mystery Magazine - the story fit their needs and subject matter. He wasn’t just writing whatever Playboy or Ellery Queen wanted, he was writing what he wanted to write... knowing that it would have to be published in a magazine if he was going to be paid, so he targeted the specific needs of the magazine that the story had the best chance of selling to.

Movies in the USA are a commercial endeavor. They cost money to make and a movie (based on your screenplay) is expected to sell enough tickets to make a profit. Buying a screenplay is an *investment* that they hope will pay off. Now, you can fight that or accept it. Makes no sense to me to fight it. Once you accept it, then you have to work with it, and there are two things that I always look at:

1) The Venn Diagram. Mainstream Hollywood movies - those designed to make a crapload of money - are diverse. They make all kinds of genres. Somewhere in that circle of Hollywood Mainstream Movies there is an intersection with that circle of Movies I Love And Want To Write. Or, there should be. If you are a movie lover, there are some movies you love. And even though you may not love the specifics of how some movie turned out, you love the type of movie. You are buying tickets to *something* every week, right? So write that type of movie... and if the versions of those films you see every week disappoint you, write the best version of those films. Part of the process is that they will take your great script and turn it into crap... but that is after they have bought it. You need to write the great version so that after screwing it up the crap version that hits the screen is watchable. You write the great version of a mainstream film, not the stupid version. But that Venn Diagram means you need to include all of the things the ticket buying audience wants to see. There are great movies with explosions and crappy movies with explosions - it's not the *explosions* fault if the film is crappy. If you write an action movie without any action, people will probably not want to see it and you’ll have one of those Catch 22 flops.

winter soldier

2) You need to find the way to tell your personal story in a way that hundreds of millions of people worldwide will pay to see it. That is a skill. You have to work at that skill. If you ignore or avoid learning that skill and practicing that skill, what do you think will happen? This requires creativity and imagination - basic skills if you are a writer. Basics. A child imagines that they are a superhero... you need to be able to imagine at the same level as a child. Imagine your story - your *personal* story - in a mainstream genre with higher stakes and deeper drama. Magnify your problem or emotion to fit a larger and more exciting story - there’s a section on Magnification in the Ideas Blue Book. When you watch a movie like CAPTAIN AMERICA: THE WINTER SOLDIER, that whole movie is about Cappy’s moral dilemma - he’s a 1940s straight arrow guy who believes in Good and Bad in a morally ambiguous world. Should he give in to that world? Or stay true to himself? If you watch that movie again and just look at that problem in every scene - you will find it. His discussions with the Black Widow are all about that. Nick Fury is also dealing with that issue - he has compromised himself morally for what he thinks is the betterment of mankind... and it has backfired. The relationship between Cappy and the Winter Soldier is *all about* that, too. The whole comic book film is really about larger issues of maintaining your moral compass in a new, darker world. Maybe for the screenwriters it’s also about maintaining their *hearts* while writing a big Hollywood blockbuster? They succeeded. They wrote the movie that they wanted to write that Hollywood wanted to make. The perfect place on the Venn Diagram.

I have other Script Tips that look at how I have used that time in my life when I was screwed over by a friend and turned it into my screenplay for NIGHT HUNTER about the last of the vampire hunters who can’t trust anyone around him because the minute they are bitten they become the enemy. A personal story, told in an exciting genre. I have a Script Tip about using my emotional issues with not being my father’s favorite son to write the screenplay for my Showtime flick BLACK THUNDER. I have Script Tips about writing all kinds of big commercial stories that were at their core very personal stories for me. I was writing from the heart... with my imagination providing the explosions or car chases or vampires or submarine battles. The Venn Diagram overlapped my personal story with a big exciting way to tell that story. And that’s what you need to do - find the way to tell your stories in a way that millions of people around the world will want to see.

You find the way to use your imagination in order to work within the system. You do what a 5 year old does. All roads lead to Hollywood - go in some other direction and you may not get anywhere. The trick is to find the way to have fun getting there, and be a Hollywood screenwriter *and* yourself. To write from your heart, for the hearts of millions of people around the world.





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Movie Magic Screenwriter is the best selling screenplay formatting software and the choice of Hollywood professionals. Screenwriter automatically formats while you write so you can focus on what you're writing, not where it goes on the page. It also formats for television, stage, novels and comic book scripts so you've got an all in one package for any story you want to write. Academy Award Tech Winner!

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Use your creative energy to focus on the content; let Final Draft take care of the style. Final Draft is the number-one selling application specifically designed for writing movie scripts, television episodics and stage plays. Its ease-of-use and time-saving features have attracted writers for almost two decades positioning Final Draft as the Professional Screenwriters Choice. Final Draft power users include Academy, Emmy and BAFTA award winning writers like Oliver Stone, Tom Hanks, Alan Ball, J.J. Abrams, James Cameron and more. * * * Buy It!

copyright 2020 by William C. Martell

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bluebook E BOOKS: New Blue Books and Novelettes!
I am expanding all of the Blue Books from around 44 pages of text to around 200 pages! Some are over 250 pages! See what is availabale and what is coming soon!Also, I've been writing Novelletes and there will soon be novels.

Furious Action Class

Cult Films, Exploitation, Bikers & Women In Prison, Monster Movies.

Producing my own scripts, investment possibilities, pipe dreams.


Naked Class The NAKED SCREENWRITING CLASS ON MP3! The 2001 London Class on 8 The 2 Day Class on MP3!


Every screenwriting book in the world!
In Association With
From the latest screenwriting book to guides for finding agents and producers... all with at the discount!


Each Blue Book is 48 pages and focuses on a different aspect of screenwriting. Dialogue. Visual Storytelling. Your First Ten Pages. Act 2 Booster. Protagonists. Great Endings.
Seventeen Blue Books now available!

THE SECRETS OF ACTION SCREENWRITING The Best Nuts & Bolts Screenwriting Book On The Market!


My nineteen produced films, interviews with me in magazines, several sample scripts, my available scripts list... And MORE!
...............................BILL'S CORNER

Available Scripts


Take classes on MP3s!